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Consumers bite on the social web about the film snakes on a plane
Fisher, Dan
;
Smith, Scott A.
- In:
International journal of electronic marketing and …
3
(
2010
)
3
,
pp. 241-260
Persistent link: https://www.econbiz.de/10009234917
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Cocreation is chaotic : what it means for marketing when no one has control
Fisher, Dan
;
Smith, Scott
- In:
Marketing theory
11
(
2011
)
3
,
pp. 325-350
Persistent link: https://www.econbiz.de/10009355164
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