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Skiera, Bernd; Gerstmeier, Eva; Stepanchuk, Tanja - In: Interactive Marketing im Web 2.0+ : Konzepte und …, (pp. 283-294). 2008

Persistent link: https://www.econbiz.de/10003762167

Optimal product-sampling strategies in social networks : how many and whom to target?

Schlereth, Christian; Barrot, Christian; Skiera, Bernd; … - In: International journal of electronic commerce : IJEC 18 (2013/14) 1, pp. 45-72

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Social capital accumulation through social media networks : evidence from a randomized field experiment and individual-level panel data

Weiler, Michael; Stolz, Simon; Lanz, Andreas U.; … - In: MIS quarterly 46 (2022) 2, pp. 771-812

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Social Capital Accumulation Through Social Media Networks : Evidence from a Randomized Field Experiment and Individual-Level Panel Data

Weiler, Michael; Stolz, Simon; Lanz, Andreas; … - 2022

Work-related social media networks (SMNs) like LinkedIn introduce novel networking opportunities and features that promise to help individuals establish, extend, and maintain social capital (SC). Typically, work-related SMNs offer access to advanced networking features only to premium users in...

Persistent link: https://www.econbiz.de/10014088640

Prognose von Marktentwicklungen anhand virtueller Börsen

Spann, Martin; Soukhoroukova, Arina; Skiera, Bernd - In: Handbuch Marktforschung : Methoden, Anwendungen, …, (pp. 791-809). 2008

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The impact of new media on customer relationships

Hennig-Thurau, Thorsten; Malthouse, Edward C.; Friege, … - In: Journal of service research : JSR 13 (2010) 3, pp. 311-330

Persistent link: https://www.econbiz.de/10008652114

Customizing social media marketing

Schulze, Christian; Schöler, Lisa; Skiera, Bernd - In: MIT sloan management review 56 (2014/15) 2, pp. 8-10

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Elektronische Kreditmarktplätze: Funktionsweise, Gestaltung und Erkenntnisstand bei dieser Form des "Peer-to-Peer Lending"

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Managing customer relationships in the social media era : introducing the social CRM house

Malthouse, Edward C.; Haenlein, Michael; Skiera, Bernd; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 270-280

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Not all fun and games : viral marketing for utilitarian products

Schulze, Christian; Schöler, Lisa; Skiera, Bernd - In: Journal of marketing 78 (2014) 1, pp. 1-19

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