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Social web
Marketingmanagement
17,087
Marketing management
16,498
Marketing
3,597
Consumer behaviour
2,739
Konsumentenverhalten
2,728
Kunst
2,697
Theorie
2,547
Theory
2,542
Arts
2,058
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1,970
Relationship marketing
1,922
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1,913
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1,854
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1,535
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1,472
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1,471
Markenführung
1,463
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1,426
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1,408
Online-Marketing
1,209
Strategisches Management
1,204
Internet marketing
1,167
Unternehmenserfolg
1,048
Firm performance
1,044
Innovation
988
Strategic management
955
SME
782
KMU
781
Internationales Marketing
770
International marketing
759
Social Web
758
Marktforschung
735
Werbung
733
Markenimage
657
Advertising
655
Brand image
650
Market research
627
Kommunikation
620
Innovationsmanagement
576
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581
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Haenlein, Michael
5
Ozuem, Wilson
5
Ryan, Damian
5
Adeola, Ogechi
4
Hinson, Robert
4
Karjaluoto, Heikki
4
Mero, Joel
4
Milne, George R.
4
Pakura, Stefanie
4
Rudeloff, Christian
4
Agnihotri, Raj
3
Barger, Victor A.
3
Bruhn, Manfred
3
Chan-Olmsted, Sylvia M.
3
Dennis, Charles
3
Harris, Lisa
3
Hollebeek, Linda D.
3
Kaplan, Andreas M.
3
Klepek, Martin
3
Lepkowska-White, Elzbieta
3
Polonsky, Michael J.
3
Spann, Martin
3
Swani, Kunal
3
Valos, Michael J.
3
Acikgoz, Fulya
2
Almeida, Marcos Inácio Severo de
2
Anning-Dorson, Thomas
2
Araujo, Theo
2
Arnone, Laurent
2
Assaf, A. Georges
2
Banfield, Gabi
2
Bang, Nguyen
2
Barlow, Mike
2
Bauer, Hans H.
2
Brennan, Bernie
2
Brown, Brian P.
2
Bryant, Melchior D.
2
Buttle, Francis A.
2
Camilleri, Mark Anthony
2
Cartwright, Severina
2
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Books on Demand GmbH <Norderstedt>
3
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
American Marketing Association
1
Edward Elgar Publishing
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
IGI Global
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Palgrave Macmillan <Firma>
1
Primary Research Group <New York, NY>
1
Springer Fachmedien Wiesbaden
1
Wiley-VCH
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
epubli GmbH
1
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Published in...
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Journal of business research : JBR
21
International journal of internet marketing and advertising : IJIMA
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Industrial marketing management : the international journal for industrial and high-tech firms
13
Business horizons
10
Springer eBook Collection
9
The journal of business & industrial marketing
9
Journal of marketing management : MM
8
Journal of internet commerce
7
Journal of marketing communications
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Marketing intelligence & planning
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Digitale Kommunikation
5
International journal of advertising : the review of marketing communications
5
Journal of marketing
5
Journal of promotion management : innovations in planning and applied research
5
Young consumers : insight and ideas for responsible marketers
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
European journal of marketing : EJM
4
International journal of technology marketing : IJTMkt
4
International review on public and non-profit marketing
4
Journal of advertising research
4
Journal of open innovation : technology, market, and complexity
4
The journal of brand management : an international journal
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Analyzing the strategic role of social networking in firm growth and productivity
3
Arts and the market
3
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
Corporate communications : an international journal
3
European research studies
3
Global journal of business research : GJBR
3
Handbook of research on integrating social media into strategic marketing
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of communication management : an international journal
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
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Source
All
ECONIS (ZBW)
758
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1
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10
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758
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1
Are customers having e-conversations about your wine? : the importance of online discussion forums as electronic word of mouth for wine marketers
Dean, David L.
;
Forbes, Sharon L.
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 115-132)
.
2016
Persistent link: https://www.econbiz.de/10011558850
Saved in:
2
Crowdfunding artists : beyond match-making on platforms
Dalla Chiesa, Carolina
;
Dekker, Erwin
- In:
Socio-economic review
19
(
2021
)
4
,
pp. 1265-1290
Persistent link: https://www.econbiz.de/10012655351
Saved in:
3
Co-production and co-consumption : perspectives on immigration through a discourse analysis of voters' blogs in the 2010 General Election
Lim, Ming
;
Moufahim, Mona
- In:
Journal of marketing management : MM
27
(
2011
)
7/8
,
pp. 656-674
Persistent link: https://www.econbiz.de/10009309646
Saved in:
4
Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel
;
English, Rebecca
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
Saved in:
5
XBRL diffusion in social media : discourses and community learning
Perdana, Arif
;
Robb, Alastair
;
Rohde, Fiona
- In:
The journal of information systems : JIS ; a semiannual …
29
(
2015
)
2
,
pp. 71-106
Persistent link: https://www.econbiz.de/10011341189
Saved in:
6
Sex 2.0 - Chancen und Risiken für Mädchen und Frauen
Döring, Nicola
- In:
Die Frauen und das Netz : Angebote und Nutzung aus …
,
(pp. 275-288)
.
2013
Persistent link: https://www.econbiz.de/10009717724
Saved in:
7
Auto, Marke, Sport. : zur Bedeutung dynamischen Fahrens für Automarken und ihre Anhänger
Heun, Thomas
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 449-463)
.
2014
Persistent link: https://www.econbiz.de/10010354029
Saved in:
8
Talking about technology : the emergence of a new actor category through new media
Vaast, Emmanuelle
;
Davidson, Elizabeth J.
;
Mattson, Thomas
- In:
Management information systems : mis quarterly
37
(
2013
)
4
,
pp. 1069-1092
Persistent link: https://www.econbiz.de/10010224993
Saved in:
9
Exploring the relationship between discourse and a practice perspective on HRD in a virtual environment
Evens, Peter
- In:
Human resource development international : enhancing …
17
(
2014
)
2
,
pp. 183-202
Persistent link: https://www.econbiz.de/10010375128
Saved in:
10
Tools of legitimacy : the case of the Petrobras corporate blog
Barros, Marcos
- In:
Organization studies : an international …
35
(
2014
)
8
,
pp. 1211-1230
Persistent link: https://www.econbiz.de/10010402631
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