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Gratis-Marketing mit dem richt...
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Social web
Social Web
20,565
Soziales Netzwerk
16,524
Social network
15,447
Online-Marketing
13,142
Internet marketing
12,731
Consumer behaviour
7,208
Konsumentenverhalten
7,208
Unternehmensnetzwerk
4,529
Business network
4,523
Electronic Commerce
3,312
Theorie
3,123
E-commerce
3,122
Theory
3,043
Viral marketing
2,897
Virales Marketing
2,896
Beziehungsmarketing
2,770
Relationship marketing
2,761
Online-Handel
2,701
Online retailing
2,698
Markenführung
2,343
Brand management
2,340
Internet
2,325
Werbewirkung
2,245
Advertising effects
2,235
Soziale Beziehungen
1,947
Netzwerk
1,933
Network
1,932
Social relations
1,920
Werbung
1,915
Advertising
1,905
Social media
1,809
USA
1,778
Digitalisierung
1,759
Web 2.0 technologies
1,743
Web 2.0-Technologien
1,742
United States
1,728
social media
1,718
Deutschland
1,701
Digitization
1,689
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8,830
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4,544
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14,828
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5,724
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6
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2,897
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1,125
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424
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415
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339
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300
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227
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182
Konferenzbeitrag
182
Ratgeber
119
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108
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99
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50
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50
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48
Lehrbuch
43
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30
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24
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24
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18
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18
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12
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12
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12
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10
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9
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18,609
German
1,937
French
23
Polish
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Spanish
8
Italian
3
Portuguese
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2
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1
Swedish
1
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All
Kuchler, Theresa
35
Stroebel, Johannes
35
Qiu, Liangfei
31
Dwivedi, Yogesh Kumar
30
Bailey, Michael
29
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
25
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
Petrova, Maria
20
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Gu, Bin
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Vrontis, Demetris
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Walsh, Gianfranco
17
Asongu, Simplice
16
Hinz, Oliver
16
Hollebeek, Linda D.
16
Laurell, Christofer
16
Skiera, Bernd
16
Wirtz, Bernd W.
16
Xie, Tian
16
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All
IGI Global
108
Springer Fachmedien Wiesbaden
71
National Bureau of Economic Research
50
Books on Demand GmbH <Norderstedt>
9
Nomos Verlagsgesellschaft
9
World Bank Group
9
American Marketing Association
8
Friedrich-Schiller-Universität Jena
7
OECD
7
Springer-Verlag GmbH
7
World Bank
7
Edward Elgar Publishing
6
Springer Gabler <Firma>
6
Verlag Dr. Kovač
6
Information Resources Management Association
5
Technische Universität Dresden
5
epubli GmbH
5
Springer International Publishing
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
FinanzBuch Verlag
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
International Telecommunications Society
3
MITP Verlags-GmbH & Co. KG
3
Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
3
Steria Mummert Consulting AG
3
Weltbank
3
Westfälische Wilhelms-Universität Münster
3
Wiley-VCH
3
BITKOM Servicegesellschaft
2
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
Dgroup
2
Droemer Verlag
2
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Published in...
All
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
240
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
158
Information systems research : ISR
148
SpringerLink / Bücher
138
Journal of management information systems : JMIS
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Tourism management : research, policies, practice
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
87
Psychology & marketing
85
Electronic commerce research
84
International journal of hospitality management
83
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Springer eBook Collection
80
Management information systems : mis quarterly
77
International journal of networking and virtual organisations : IJNVO
76
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
International journal of electronic marketing and retailing : IJEMR
68
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
CESifo working papers
57
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of advertising research
56
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Source
All
ECONIS (ZBW)
20,558
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1
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of
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1
Social media marketing : the next generation of business engagement
Evans, Dave
;
McKee, Jake
-
2010
-
1. ed
Persistent link: https://www.econbiz.de/10008738629
Saved in:
2
Social Media für das erfolgreiche Krankenhaus
Däumler, Marc
;
Hotze, Marcus M.
-
2017
Persistent link: https://www.econbiz.de/10011531424
Saved in:
3
Business performance and social media : love or hate?
Paniagua, Jordi
;
Sapena, Juan
- In:
Business horizons
57
(
2014
)
6
,
pp. 719-728
Persistent link: https://www.econbiz.de/10010433300
Saved in:
4
User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine
;
Eijkeren, Anouk van
- In:
International journal of business environment : IJBE
8
(
2016
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
Saved in:
5
Die Ich-Sender : das Social Media-Prinzip ; Twitter,
Facebook
& Communities erfolgreich einsetzen.
Hünnekens, Wolfgang
-
2009
die Unternehmen? Die kommerzielle Nutzung von
Facebook
, Twitter,
XING
und Co. für gezieltes Marketing …
Persistent link: https://www.econbiz.de/10003866158
Saved in:
6
Strategisches Multi-Channel-Management & Social Media im CRM : Entwicklung einer ganzheitlichen Multi-Channel-Management-Strategie inklusive Social Media
Margraf, Sandra
-
2011
Persistent link: https://www.econbiz.de/10014009109
Saved in:
7
The social media handbook for financial advisors : how to use LinkedIn,
Facebook
, and Twitter to build and grow your business
Halloran, Matthew
;
Thies, Crystal
-
2012
Persistent link: https://www.econbiz.de/10009583297
Saved in:
8
Sport-PR 2.0 : der Einsatz von Social Media in professionellen Sportvereinen am Beispiel von
Facebook
und Twitter
Kautz, Fabian
-
2018
Persistent link: https://www.econbiz.de/10011866589
Saved in:
9
Der Twitter-Faktor : Kommunikation auf den Punkt gebracht
Berns, Stefan
;
Henningsen, Dirk
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003849253
Saved in:
10
TwitterSweet : 140 Zeichen für den Geschäftsalltag
Ziegler, Stefan
-
2009
Persistent link: https://www.econbiz.de/10014004920
Saved in:
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