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We quantify the effects of others' adoptions and word-of-mouth (volume and valence) on consumers' product adoption decisions. We differentiate between the effects of word-of-mouth and observed adoptions from friends ("personal network") and the effects of word-of-mouth and observed adoptions...
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We explore the possibility of using CEOs' social media messages to measure their personality. We use independent observers to measure CEOs' perceived personality based on the popular Big Five personality model. We use M&A initiations to validate the quality of our Big Five personality measures....
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key stakeholders as well as the biggest beneficiaries of E-commerce boom. This article focuses on the consumer decision … decision making while purchasing through E-commerce. The major issue discussed in this article is about the elimination or the … reduction of DMU components in Individual decision making …
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