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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Spillover effects in seeded word-of-mouth marketing campaigns
Chae, Inyoung
;
Stephen, Andrew T.
;
Bart, Yakov
;
Yao, Dai
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10011645777
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Happiness begets money : emotion and engagement in live streaming
Lin, Yan
;
Yao, Dai
;
Chen, Xingyu
- In:
Journal of marketing research
58
(
2021
)
3
,
pp. 417-438
Persistent link: https://www.econbiz.de/10012521442
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