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Consumer behaviour
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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1
Investigating generational differences in e-WOM behaviours : for advertising purposes. dpes X
Strutton, David
;
Taylor, David G.
;
Thompson, Kenneth N.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 559-586
Persistent link: https://www.econbiz.de/10009349603
Saved in:
2
Friends, fans, and followers : do ads work on social networks? ; how gender and age shape receptivity
Taylor, David G.
;
Lewin, Jeffrey E.
;
Strutton, David
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 258-275
Persistent link: https://www.econbiz.de/10009127053
Saved in:
3
Does Facebook usage lead to conspicuous consumption? : the role of envy, narcissism and self-promotion
Taylor, David G.
;
Strutton, David
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 231-248
Persistent link: https://www.econbiz.de/10011567082
Saved in:
4
Putting a face with a name : avatars, relationship marketing and service failure/recovery
Taylor, David G.
- In:
International journal of electronic marketing and …
3
(
2010
)
4
,
pp. 363-381
Persistent link: https://www.econbiz.de/10009234911
Saved in:
5
Putting the "self" in selfies : how narcissism, envy and self-promotion motivate sharing of travel photos through social media
Taylor, David
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 64-77
Persistent link: https://www.econbiz.de/10012289259
Saved in:
6
Branding in the era of Web 2.0 (and beyond)
Taylor, David
(
ed.
);
Pentina, Iryna
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011777341
Saved in:
7
Is more less, or is less more? : social media's role in increasing (and reducing) information overload from news sources
Taylor, David
;
Pentina, Iryna
- In:
The dark side of social media : a consumer psychology …
,
(pp. 147-175)
.
2018
Persistent link: https://www.econbiz.de/10011740534
Saved in:
8
Comparing email and SNS users : investigating e-servicescape, customer reviews, trust, loyalty and E-WOM
Tran, Gina A.
;
Strutton, David
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012171958
Saved in:
9
Investigating assortative mating processes inside Internet-dating-service settings
Schibik, Aaron
;
Strutton, David
;
Thompson, Kenneth N.
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 431-445
Persistent link: https://www.econbiz.de/10014276919
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