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Simulating the spread of opinions in online social networks when targeting opinion leaders
Kaiser, Carolin; Kröckel, Johannes; Bodendorf, Freimut - In: Information systems and e-business management : ISeB 11 (2013) 4, pp. 597-621
Persistent link: https://www.econbiz.de/10010205788
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A framework to identify knowledge actor roles in enterprise social networks
Viol Hacker, Janine; Bodendorf, Freimut; Lorenz, Pascal - In: Journal of knowledge management 21 (2017) 4, pp. 817-838
Persistent link: https://www.econbiz.de/10011748088
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Opinion Mining im Web 2.0 : Konzept und Fallbeispiel
Kaiser, Carolin - In: HMD : Praxis der Wirtschaftsinformatik 46 (2009) 268, pp. 90-99
Persistent link: https://www.econbiz.de/10003881335
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Entscheidungsunterstützung zur Meinungsbeeinflussung in Webcommunitys
Kaiser, Carolin - In: HMD : Praxis der Wirtschaftsinformatik 48 (2011) 280, pp. 83-93
Persistent link: https://www.econbiz.de/10009261902
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Social media monitoring : what can marketeers learn from Facebook brand photos?
Kaiser, Carolin; Ahuvia, Aaron; Rauschnabel, Philipp A.; … - In: Journal of business research : JBR 117 (2020), pp. 707-717
Persistent link: https://www.econbiz.de/10012288094