Woerndl, Maria; Papagiannidis, Savvas; Bourlakis, Michael; … - In: The international journal of business science & applied … 3 (2008) 1, pp. 33-45
The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined. This paper identifies critical factors for viral marketing, an Internet-based...
