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ECONIS (ZBW)
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Exploring social media user segmentation and online brand profiles
Foster, Mary
;
West, Bettina
;
Francescucci, Anthony
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10009373410
Saved in:
2
Different strokes for different folks : why different user groups participate in online social media
Foster, Mary K.
;
Francescucci, Anthony
;
West, Bettina C.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10009535761
Saved in:
3
Exclusively synchronous online (VIRI) learning : the impact on student performance and engagement outcomes
Francescucci, Anthony
;
Rohani, Laila
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 60-69
Persistent link: https://www.econbiz.de/10012008112
Saved in:
4
Beyond the Tweet : using twitter to enhance engagement, learning, and success among first-year students
West, Bettina
;
Moore, Hélène
;
Barry, Ben
- In:
Journal of marketing education : JME
37
(
2015
)
3
,
pp. 160-170
Persistent link: https://www.econbiz.de/10011410650
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