Exploring social media user segmentation and online brand profiles
Year of publication: |
2011
|
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Authors: | Foster, Mary ; West, Bettina ; Francescucci, Anthony |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 1, p. 4-17
|
Subject: | Social Web | Social web | Marktforschung | Market research | Marktsegmentierung | Market segmentation | Jugendliche | Youth | Markenartikel | Brand | Markenimage | Brand image |
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