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Advertising in new formats and media : current research and implications for marketers
1
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Product placement in social games : qualitative research insights
Chen, Huan
;
Haley, Eric
;
Deterding, Audrey
- In:
Advertising in new formats and media : current research …
,
(pp. 335-360)
.
2016
Persistent link: https://www.econbiz.de/10011473445
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2
Product placement in social games : consumer experiences in China
Chen, Huan
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
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3
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
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4
Exploring anti-Asian racism activism on twitter during the early era of COVID-19 hate crimes : implications for marketers' social purpose communication strategy
Lee, Yoon-Joo
;
Haley, Eric John
;
Shang, Yuanyuan
- In:
Journal of current issues and research in advertising
45
(
2024
)
1
,
pp. 88-111
Persistent link: https://www.econbiz.de/10014514652
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5
Remembering the FCB grid : thinking, feeling, and involvement in the age of social media
Haley, Eric John
;
Pittman, Matthew
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 323-335
Persistent link: https://www.econbiz.de/10013362315
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