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Social media and value co-creation in multi-stakeholder systems : a resource integration approach

Singaraju, Stephen Pragasam; Nguyen, Quan Anh; … - In: Industrial marketing management : the international … 54 (2016), pp. 44-55

Persistent link: https://www.econbiz.de/10011478716

Understanding Big Data and its application in the digital marketing landscape

Singaraju, Stephen Pragasam; Niininen, Outi - In: Contemporary issues in digital marketing, (pp. 9-21). 2022

Persistent link: https://www.econbiz.de/10012698265

Social media in tourism and hospitality : a literature review

Leung, Daniel; Law, Rob; Van Hoof, Hubert B.; Buhalis, … - In: Journal of travel and tourism marketing 30 (2013) 1/2, pp. 3-22

Persistent link: https://www.econbiz.de/10009744656

Online and social media recruitment : hospitality employer and prospective employee considerations

Ladkin, Adele; Buhalis, Dimitrios - In: International journal of contemporary hospitality management 28 (2016) 2, pp. 327-345

Persistent link: https://www.econbiz.de/10011459832

Community crosstalk : an exploratory analysis of destination and festival eWOM on Twitter

Williams, Nigel L.; Inversini, Alessandro; Buhalis, … - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1113-1140

Persistent link: https://www.econbiz.de/10011405215

Experience value cocreation on destination online platforms

Zhang, Hongmei; Gordon, Susan; Buhalis, Dimitrios; … - In: Journal of travel research : a quarterly publication of … 57 (2018) 8, pp. 1093-1107

Persistent link: https://www.econbiz.de/10011938074

Real-time co-creation and nowness service : lessons from tourism and hospitality

Buhalis, Dimitrios; Sinarta, Yeyen - In: Journal of travel and tourism marketing 36 (2019) 5, pp. 563-582

Persistent link: https://www.econbiz.de/10012179443

DMO online platforms : image and intention to visit

Molinillo, Sebastian; Liébana-Cabanillas, Francisco; … - In: Tourism management : research, policies, practice 65 (2018), pp. 116-130

Persistent link: https://www.econbiz.de/10011775100

Content mining framework in social media : a FIFA world cup 2014 case analysis

Thomaz, Guilherme M.; Biz, Alexandre A.; Bettoni, Eduardo M. - In: Information & management : the internat. journal of … 54 (2017) 6, pp. 786-801

Persistent link: https://www.econbiz.de/10011748603

The Impact of Online Reputation on Hotel Profitability

Anagnostopoulou, Seraina C. - 2020

Purpose: The purpose of this study is to quantify the impact of online customer reputation on financial profitability.Design/methodology/approach: Online reputation is captured by extracting the most recurring textual themes associated with customer satisfaction and dissatisfaction, expressed...

Persistent link: https://www.econbiz.de/10012848099