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Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank - In: Journal of marketing communications 15 (2009) 2/3, pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
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A web of watchdogs : stakeholder media networks and agenda-setting in response to corporate initiatives
Besiou, Maria; Hunter, Mark Lee; Van Wassenhove, Luk N. - In: Journal of business ethics : JOBE 118 (2013) 4, pp. 709-729
Persistent link: https://www.econbiz.de/10010237029
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The web of influencers : a marketing-audience classification of (potential) social media influencers
Ouvrein, Gaëlle; Pabian, Sara; Giles, David; Hudders, … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1313-1342
Persistent link: https://www.econbiz.de/10012695280
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Meet the press : survey evidence on financial journalists as information intermediaries
Call, Andrew C.; Emett, Scott A.; Maksymov, Eldar; … - In: Journal of accounting & economics 73 (2022) 2/3, pp. 1-19
Persistent link: https://www.econbiz.de/10013264637
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An analysis of the media coverage of the socio-economic impacts generated by online tourist rental platforms
Martín Martín, José María; Prados-Castillo, Juan F.; … - In: International journal of enterprise information systems … 16 (2020) 3, pp. 49-63
Persistent link: https://www.econbiz.de/10012304660
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Measuring social unrest using media reports
Barrett, Philip; Appendino, Maximiliano; Nguyen, Kate; … - 2020
We present a new index of social unrest based on counts of relevant media reports. The index consists of individual …
Persistent link: https://www.econbiz.de/10012299337
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Media, markets and violence
Dholakia, Nikhilesh; Reyes, Ian - In: Journal of marketing management : MM 34 (2018) 11/12, pp. 1032-1047
Persistent link: https://www.econbiz.de/10011962133
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The power of media : consequences for new venture’s ability to attract attention and resources
Bruchmann, Friderike - 2018
Persistent link: https://www.econbiz.de/10012110584
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Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.; Wolter, Lisa-Charlotte - In: JMM : the international journal on media management 20 (2018) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
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Understanding the diffusion of virtual reality glasses : the role of media, fashion and technology
Herz, Marc; Rauschnabel, Philipp A. - In: Technological forecasting & social change : an … 138 (2019), pp. 228-242
Persistent link: https://www.econbiz.de/10012132184