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Social sochi : using social network analysis to investigate electronic word-of-mouth transmitted trough social media communities

Hambrick, Marion E.; Pegoraro, Ann - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 120-140

Persistent link: https://www.econbiz.de/10011541870

The impact of social interaction and team member exchange on sport event volunteer management

Lee, Younghan; Kim, Milyang; Koo, Jakeun - In: Sport management review 19 (2016) 5, pp. 550-562

Persistent link: https://www.econbiz.de/10011624407

Sochi 2014 Olympics on Twitter : perspectives of hosts and guests

Kirilenko, Andrei; Stepchenkova, Svetlana - In: Tourism management : research, policies, practice 63 (2017), pp. 54-65

Persistent link: https://www.econbiz.de/10011746330

To post or not to post : social media sharing and sporting event performance

Prado-Gascó, Vicente; Calabuig Moreno, Ferran; Añó … - In: Psychology & marketing 34 (2017) 11, pp. 995-1003

Persistent link: https://www.econbiz.de/10011770805

The 2010 World Cup high-frequency data economics : effects on international awareness and (self-defeating) tourism

Du Plessis, Stan; Maennig, Wolfgang - 2010

Without a doubt, the 2010 World Cup of soccer in South Africa was a great experience for both soccer fans, who enjoyed a safe and efficiently-run tournament, and their South African hosts. The sporting and social spectacle was broadcast around the world and focused unprecedented media attention...