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Consumer attitudes toward social network advertising
Luna-Nevarez, Cuauhtemoc; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011304695
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Transforming health care : empowering therapeutic communities through technology-enhanced narratives
Tian, Kelly; Sautter, Pookie; Fisher, Derek; Fischbach, … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 237-260
Persistent link: https://www.econbiz.de/10010401143
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The rise of the virtual reality (VR) marketplace : exploring the antecedents and consequences of consumer attitudes toward v-commerce
Luna-Nevarez, Cuauhtemoc; McGovern, Enda F. - In: Journal of internet commerce 20 (2021) 2, pp. 167-194
Persistent link: https://www.econbiz.de/10012514127
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Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction
Fazli-Salehi, Reza; Jahangard, Mahshid; Torres, Ivonne M.; … - In: Journal of consumer marketing 39 (2022) 2, pp. 242-253
Persistent link: https://www.econbiz.de/10013165335
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Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel; … - In: Journal of internet commerce 19 (2020) 3, pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
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Social media communications and marketing strategy : a taxonomical review of potential explanatory approaches
Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel - In: Journal of internet commerce 18 (2019) 1, pp. 73-90
Persistent link: https://www.econbiz.de/10012179562