//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Virtuelle Stimuli für Kundente...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social web
Relationship marketing
26,267
Beziehungsmarketing
25,593
Consumer behaviour
11,919
Konsumentenverhalten
11,891
Produktentwicklung
10,027
New product development
9,189
Theorie
7,891
Theory
7,827
Deutschland
7,277
Marketing
7,212
Germany
6,212
Innovation
5,771
Customer satisfaction
5,667
Kundenzufriedenheit
5,634
Nutzen
4,770
Innovationsmanagement
4,743
Innovation management
4,424
Marketingmanagement
4,280
Service quality
4,122
Dienstleistungsqualität
4,110
Markenführung
3,830
Marketing management
3,830
Brand management
3,829
Electronic Commerce
3,576
Kraftfahrzeug
3,540
Motor vehicle
3,516
Utility
3,352
Social Web
3,301
Lieferantenmanagement
2,857
Supplier relationship management
2,856
USA
2,679
Virtuelle Realität
2,513
Online-Marketing
2,500
E-commerce
2,459
Markenimage
2,457
United States
2,449
Internet marketing
2,390
Virtual reality
2,382
Brand image
2,331
more ...
less ...
Online availability
All
Undetermined
1,627
Free
428
Type of publication
All
Article
2,394
Book / Working Paper
903
Journal
1
Type of publication (narrower categories)
All
Article in journal
2,065
Aufsatz in Zeitschrift
2,065
Aufsatz im Buch
327
Book section
327
Hochschulschrift
135
Collection of articles of several authors
99
Sammelwerk
99
Thesis
84
Aufsatzsammlung
82
Graue Literatur
65
Non-commercial literature
65
Case study
60
Fallstudie
60
Ratgeber
51
Guidebook
49
Arbeitspapier
32
Working Paper
32
Lehrbuch
26
Konferenzschrift
23
Conference paper
19
Konferenzbeitrag
19
Textbook
19
Collection of articles written by one author
13
Sammlung
13
Conference proceedings
11
Handbook
9
Handbuch
9
Glossar enthalten
8
Glossary included
8
Fallstudiensammlung
2
Festschrift
2
Mehrbändiges Werk
2
Multi-volume publication
2
Reprint
2
Catalog of products and producers
1
Einführung
1
Forschungsbericht
1
Mikroform
1
Produkt- und Herstellerübersicht
1
more ...
less ...
Language
All
English
2,831
German
477
French
2
Polish
1
Author
All
Loureiro, Sandra Maria Correia
14
Harrigan, Paul
13
Agnihotri, Raj
11
Gázquez-Abad, Juan Carlos
11
Hollebeek, Linda D.
11
Kreutzer, Ralf T.
11
Martínez-López, Francisco J.
11
Brem, Alexander
10
Dwivedi, Yogesh Kumar
10
Hajli, Nick
10
Haenlein, Michael
9
Itani, Omar S.
9
Scott, David Meerman
9
Ahuja, Vandana
8
Heinemann, Gerrit
8
Castronova, Edward
7
Füller, Johann
7
Möhlenbruch, Dirk
7
Ozuem, Wilson
7
Skiera, Bernd
7
Theobald, Elke
7
Veloutsou, Cleopatra
7
Alavi, Shirin
6
Alt, Rainer
6
Bell, Mark W.
6
Bilgram, Volker
6
Dholakia, Utpal M.
6
Flavián Blanco, Carlos
6
Kamboj, Shampy
6
Leimeister, Jan Marco
6
Muhammad Anshari
6
Rahman, Zillur
6
Rana, Nripendra P.
6
Rather, Raouf Ahmad
6
Rita, Paulo
6
Ritschel, Falk
6
Thaichon, Park
6
Turban, Efraim
6
Vrontis, Demetris
6
Wagner, Gert G.
6
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
38
IGI Global
20
Springer International Publishing
4
Springer-Verlag GmbH
4
Friedrich-Schiller-Universität Jena
3
Nomos Verlagsgesellschaft
3
Verlag Dr. Kovač
3
Books on Demand GmbH <Norderstedt>
2
De Gruyter Oldenbourg
2
Dgroup
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Haufe-Lexware GmbH & Co. KG
2
MITP Verlags-GmbH & Co. KG
2
RWTH Aachen
2
Springer Gabler <Firma>
2
Technische Universität Braunschweig
2
Westfälische Wilhelms-Universität Münster
2
Wiley-VCH
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
American Marketing Association
1
Arbeitsgemeinschaft für Marketing
1
BITKOM Servicegesellschaft
1
Bundesanzeiger Verlag
1
Bundesverband Digitale Wirtschaft
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
ENTER 2023 eTourism Conference <30., 2023, Johannesburg>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Galileo Press
1
Gesellschaft zur Erforschung des Markenwesens
1
Handelshochschule Leipzig
1
Helmut-Schmidt-Universität
1
ICEC <15, 2013, Turku>
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
IT4Fashion <6., 2016, Florenz>
1
Instituttet for Industriøkonomi og Virksomhedsstrategi <Kopenhagen>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
114
Journal of retailing and consumer services
75
SpringerLink / Bücher
69
International journal of internet marketing and advertising : IJIMA
39
Industrial marketing management : the international journal for industrial and high-tech firms
38
Technological forecasting & social change : an international journal
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
The journal of product & brand management
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Springer eBook Collection
27
Journal of strategic marketing
26
The journal of brand management : an international journal
26
Business horizons
25
International journal of electronic marketing and retailing : IJEMR
22
Marketing intelligence & planning
22
Psychology & marketing
22
Journal of internet commerce
20
International journal of networking and virtual organisations : IJNVO
19
Journal of promotion management : innovations in planning and applied research
19
International journal of technology marketing : IJTMkt
18
Journal of marketing management : MM
18
Research
18
International journal of business information systems : IJBIS
17
Journal of marketing communications
17
The journal of services marketing
17
Asia Pacific journal of marketing and logistics
16
Tourism management : research, policies, practice
16
International journal of hospitality management
15
Journal of management information systems : JMIS
15
Journal of marketing
15
Journal of service management
15
Journal of the Academy of Marketing Science
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Electronic commerce research
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
International journal of electronic customer relationship management : IJECRM
14
Journal of electronic commerce research : JECR
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Cogent business & management
13
more ...
less ...
Source
All
ECONIS (ZBW)
3,298
Showing
1
-
10
of
3,298
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Produktentwicklung
mit virtuellen Communities : Kundenwünsche erfahren und Innovationen realisieren
Herstatt, Cornelius
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008655414
Saved in:
2
Different roles, different strokes : organizing virtual customer environments to promote two types of customer contributions
Nambisan, Satish
;
Baron, Robert A.
- In:
Organization science : a journal of the Institute for …
21
(
2010
)
2
,
pp. 554-572
Persistent link: https://www.econbiz.de/10003964615
Saved in:
3
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
4
Linking CIO-CMO communication and product innovation via virtual customer environment engagement : a moderated mediation study
Wang, Li
;
Tong, Chunyang
;
Yang, Zhiyong
- In:
British journal of management
34
(
2023
)
1
,
pp. 259-279
Persistent link: https://www.econbiz.de/10014279188
Saved in:
5
Integration der virtuellen Community in das CRM : Konzeption, Rahmenmodell, Realisierung
Markus, Ursula
-
2002
Persistent link: https://www.econbiz.de/10001672681
Saved in:
6
Typenbasierte Integration von Markengemeinschaften : Ansätze eines strategischen Community Marketing
Wenzel, Melanie
-
2016
Persistent link: https://www.econbiz.de/10011453592
Saved in:
7
Exploring strategies for capturing customer's tacit knowledge in customer integration methods
Bretschneider, Ulrich
;
Zogaj, Shkodran
- In:
International journal of knowledge management : IJKM ; …
12
(
2016
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011623443
Saved in:
8
Effect of virtual community involvement on new product development : case studies on Indonesian online commerce companies
Nursiam, Suciwati
;
Handayani, Putu Wuri
;
Trisnaty, Ida …
- In:
International journal of business information systems : …
22
(
2016
)
4
,
pp. 397-421
Persistent link: https://www.econbiz.de/10011636583
Saved in:
9
Value co-creation through customer engagement in virtual communities for product innovation
Rema, V.
;
Srivastav, Abhinandan
- In:
International journal of business and globalisation : IJBG
36
(
2024
)
2/3
,
pp. 310-325
Persistent link: https://www.econbiz.de/10015063783
Saved in:
10
Relational mechanisms in innovation co-creation
Boier, Rodica
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 162-168
Persistent link: https://www.econbiz.de/10011339607
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->