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Assessing the influence of motivations and attitude on mobile social networking use
Sanz Blas, Silvia; Ruiz Mafe, Carla; Martí-Parreño, Jose - In: Global business perspectives 1 (2013) 2, pp. 164-179
Persistent link: https://www.econbiz.de/10009751225
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Building relational worth in an online social community through virtual structural embeddedness and relational embeddedness
Sanz Blas, Silvia; Buzova, Daniela; Pérez-Ruiz, Pilar - In: Technological forecasting & social change : an … 162 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012665279
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The role of emotions and social influences on consumer loyalty towards online travel communities
Ruiz-Mefe, Carla; Tronch, Jose; Sanz Blas, Silvia - In: Journal of service theory and practice : JSTP 26 (2016) 5, pp. 534-558
Persistent link: https://www.econbiz.de/10011599054
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Does social climate influence positive eWOM? : a study of heavy-users of online communities
Ruiz Mafe, Carla; Bigné Alcañiz, J. Enrique; Sanz … - In: Business research quarterly : BRQ 21 (2018) 1, pp. 26-38
Persistent link: https://www.econbiz.de/10011989522
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Does culture affect sentiments expressed in cruise tours' eWOM?
Buzova, Daniela; Sanz Blas, Silvia; Cervera-Taulet, Amparo - In: The service industries journal 39 (2019) 2, pp. 154-173
Persistent link: https://www.econbiz.de/10012203259