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Delineating the complex use of a political podcast in South Korea by hybrid web indicators : the case of the Nakkomsu Twitter network
Kim, Jiyoung; Lee, Yeon-Ok; Park, Han Woo - In: Technological forecasting & social change : an … 110 (2016), pp. 42-50
Persistent link: https://www.econbiz.de/10011610827
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Social capital in the Chinese virtual community : impacts on the social shopping model for social media
Kim, HaeJung; Kim, Jiyoung; Huang, Ran - In: Global economic review 43 (2014) 1, pp. 3-24
Persistent link: https://www.econbiz.de/10010339724
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Social capital in QQ China : impacts on virtual engagement of information seeking, interaction sharing, knowledge creating, and purchasing intention
Huang, Ran; Kim, HaeJung; Kim, Jiyoung - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 292-316
Persistent link: https://www.econbiz.de/10009761877
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The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung; Leung, Xi Y.; McKneely, Brittany - In: Journal of fashion marketing and management 27 (2023) 6, pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
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Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung; Min, Jihye Ellie; Le, Linh Ha - In: Journal of fashion marketing and management 26 (2022) 2, pp. 328-343
Persistent link: https://www.econbiz.de/10013162358