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Consumer adoption of online collaborative customer co-design
Son, Jihyeong; Sadachar, Amrut; Manchiraju, Srikant; … - In: Journal of research in interactive marketing : … 6 (2012) 3, pp. 180-197
Persistent link: https://www.econbiz.de/10009666647
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External pressure or internal culture? : an innovation diffusion theory account of small retail businesses' social media use
Kwon, Wi-suk; Woo, Hongjoo; Sadachar, Amrut; Huang, Xiao - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648884
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Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita; Sadachar, Amrut; Chakraborty, Swagata - In: Journal of fashion marketing and management 26 (2022) 4, pp. 676-699
Persistent link: https://www.econbiz.de/10013384582