value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising … links between the implementation of the advertising campaign and the overall performance of companies. The essence and … which is not covered by traditional types of advertising. The dynamics of expenditures on social media marketing of global …

communication between buyers and sellers. Advertising on social networks is relatively low, which is attractive to businesses …

The advertising efforts in social networks grow every year. Since their appearance in the late 1990s Social Network Web … possibilities of advertising in each of these groups as well as the disadvantages of using the sites of the particular group for the … advertising purposes …

indeed responsive to firm-sponsored messages. To explore whether early propagators of trending topics respond to advertising … both field tests, we consistently find that early propagators of trends are less responsive to advertising than consumers …

Peer-To-Peer advertising is the newest trend in the age of online advertising. The Facebook gift phenomenon or … dynamics using the latest advertising mode. In this paper we develop a strategic interaction model and explain how the … structure of peer-to-peer link formations in social networking websites affect the advertising dynamics in electronic space. The …

Marketers distinguish between three types of media: paid (e.g., advertising), owned (e.g., company website), and earned …

as Facebook, and examines how Hispanics spend more on products or services after seeing advertising. Using an exploratory …