Extent: | 1 Online-Ressource (68 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing Research, 49 (October) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 4, 2012 erstellt |
Other identifiers: | 10.2139/ssrn.1480088 [DOI] |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising ; L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) ; C10 - Econometric and Statistical Methods: General. General ; C32 - Time-Series Models |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013070732