Extent:
1 Online-Ressource (68 p)
Type of publication: Book / Working Paper
Language: English
Notes:
In: Journal of Marketing Research, 49 (October)
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 4, 2012 erstellt
Other identifiers:
10.2139/ssrn.1480088 [DOI]
Classification: M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising ; L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) ; C10 - Econometric and Statistical Methods: General. General ; C32 - Time-Series Models
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10013070732