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Teaching the online marketing research course for MBA students
Peterson, Mark - In: Journal of marketing education : JME 43 (2021) 3, pp. 371-385
Persistent link: https://www.econbiz.de/10012662600
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A review and analysis of literature on netnography research
Bartl, Michael; Kannan, Vijai Kumar; Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
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Social networks and consumer technology usage : a systematic literature review and future research directions
Kiburu, Lydiah; Njiraini, Nancy; Boso, Nathaniel - In: Cogent business & management 10 (2023) 1, pp. 1-33
Prior research on social networks and consumer technology usage has used diverse theoretical frameworks to study the extent to which social networks, in their various forms, are related to consumer technology usage. However, the adoption and utilization of these theoretical frameworks has led to...
Persistent link: https://www.econbiz.de/10014458855
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The relationship between unstructed information and marketing knowledge : an experiment in the US wine market
Scorrano, Paola; Fait, Monica; Maizza, Amedeo - In: International journal of management practice : IJMP 8 (2015) 3, pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
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Creating a professional blog : the impact of student learning styles on perceptions of learning
Fowler, Kendra; Thomas, Veronica L. - In: Journal of marketing education : JME 37 (2015) 3, pp. 181-189
Persistent link: https://www.econbiz.de/10011410668
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Engaging students with social media
Bal, Anjali S.; Grewal, Dhruv; Mills, Adam; Ottley, Gary - In: Journal of marketing education : JME 37 (2015) 3, pp. 190-203
Persistent link: https://www.econbiz.de/10011410672
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Exploring the divides among students, educators, and practitioners in the use of digital media as a pedagogical tool
Duffy, Katherine; Ney, Jillian - In: Journal of marketing education : JME 37 (2015) 2, pp. 104-113
Persistent link: https://www.econbiz.de/10011336517
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The "idea advantage" : how content sharing strategies impact engagement in online learning platforms
Narang, Unnati; Yadav, Manjit S.; Rindfleisch, Aric - In: Journal of marketing research 59 (2022) 1, pp. 61-78
Persistent link: https://www.econbiz.de/10012801820
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Analysing Web 2.0 usage of high school students in the partium region before the Covid-19 pandemic
Zakota, Zoltan - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 6 (2020) 1, pp. 258-264
The rapid pace of technological development has had a significant impact on education. Thanks to it and the widespread … environment in which students of the present age (members of the Z-generation) learn and are taught and trained. As a result … of these processes, since we can gain a more comprehensive picture of their role in education, especially in the case of …
Persistent link: https://www.econbiz.de/10012543132
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Culture, feedback, and gender in education
Kinne, Lavinia - 2023
This dissertation consists of four distinct empirical essays that address various aspects of the economics of education … preference measures from Facebook data. Using a field experiment among university students, chapter 4 shows that the ordering in …
Persistent link: https://www.econbiz.de/10014327355