Teaching the online marketing research course for MBA students
Mark Peterson
| Year of publication: |
2021
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|---|---|
| Authors: | Peterson, Mark |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 43.2021, 3, p. 371-385
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| Subject: | community of inquiry | critical thinking | experiential learning techniques | management learning model | marketing research | MBA | online/distance education | presence | Marktforschung | Market research | Betriebswirtschaftsstudium | Graduate business education | Studierende | Students | Lehrplan | Curriculum | Wirtschaftsstudium | Graduate economics education | Social Web | Social web | E-Learning | E-learning |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02734753211001422 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012662600