Background: Social media allow companies to create more "friendly" and personal interaction with their customers on an individual basis affecting the relationship development. Generally, people have more confidence in their friends' recommendations. On the other hand, companies prefer this type...

The purpose of this study was to determine the motives, the brakes and the ways of using Social Networking Sites (SNS) based on dimensional models that describe national cultural values explaining and predicting behavior. The study used a qualitative method, we conducted face-to-face in-depth...

The purpose of this paper is to visit the role of social media in attaining or/and sustaining competitive advantage. Not before some 5–10 years, especially in the Indian context, was social media this active and influential. Internet existed merely as a source of information; and nothing more....

Recently social media such as Blog and SNS has been introducing by many firms for means of sharing information inside the firm, in particular to promote product and process innovation. This paper attempts to examine the relationship between social media and product innovation, and research...

Dynamic development of the Internet and electronic devices favours also its use in the marketing activity of enterprises what manifests itself in dynamic development of e-commerce or the use of the Internet for communication. Aim of this article is to evaluate the possibility of using Internet...

As the Sri Lankan economy attempts to transform into a more value-added and knowledge-led one, recent advancements in technology and innovation have created a plethora of new opportunities for small and medium-sized enterprises. This paper provides four case studies of innovative enterprises and...

We study the spread of exogenous demand shocks generated by book reviews featured on the Oprah Winfrey TV show and published in the New York Times through the online co-purchase recommendation network on Amazon.com. We leverage the co-purchase recommendation network on Amazon.com to determine...

This paper investigates whether, and if yes, under what conditions, cloud-based collaboration technologies have improved company performance in the high-tech, media and telecom (TMT) industries. Two results stand out. First, while adoption of collaboration technologies in TMT is ahead of other...

Twitter allows users to publicly share their opinions on certain products in the form of micro-blogs. Such data can be collected and classified to help crowdfunding campaign owners to infer user needs, detect problems with their product and services and plan for future releases of their offers....

Today's internet world has changed a lot from the previous decades. YouTube is one of the video sharing and streaming platform in social media which plays a vital role in internet users. In this paper discuss, how video creators will earn revenue from YouTube and what are the possible ways to...