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Stars in Social Media : New Light Through Old Windows?
Gaenssle, Sophia - 2019
We review the economics of superstars, originally developed for stars in traditional media, and discuss whether they are applicable for the (allegedly) novel phenomenon of stars in social media (influencer, micro-celebrities). Moreover, we analyse potentially new factors for creating social...
Persistent link: https://www.econbiz.de/10012888755
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Stars in social media: new light through old windows?
Gänßle, Sophia; Budzinski, Oliver - 2019
We review the economics of superstars, originally developed for stars in traditional media, and discuss whether they are applicable for the (allegedly) novel phenomenon of stars in social media (influencer, micro-celebrities). Moreover, we analyse potentially new factors for creating social...
Persistent link: https://www.econbiz.de/10011994966
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Advertising and content differentiation : evidence from YouTube
Kerkhof, Anna - 2019
Does advertising revenue increase or diminish content differentiation in media markets? This paper shows that an … causal effect of advertising on the YouTubers' content choice. The analysis of around one million YouTube videos shows that … advertising leads to a twenty percentage point reduction in the YouTubers' probability to duplicate popular content, i.e., content …
Persistent link: https://www.econbiz.de/10012317621
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Advertising and content differentiation : evidence from YouTube
Kerkhof, Anna - 2020
This paper studies the effect of advertising on content differentiation on YouTube, the second-most visited website in … the world. I demonstrate that an exogenous increase in the feasible advertising quantity leads to a considerable decrease …; thus, viewers who perceive advertising as a nuisance – and therefore as an implicit price they have to pay – could easily …
Persistent link: https://www.econbiz.de/10012313777
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Reputation and certification in online shops
Hackl, Franz; Kügler, Agnes; Winter-Ebmer, Rudolf - 2011
We investigate the impact of self-organized reputation versus certification by an independent institution on demand for online shops. Using data from a large Austrian price comparison site, we show that quality seals issued by a credible and independent institution increase demand more than...
Persistent link: https://www.econbiz.de/10009376081
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Which information should entrepreneurs on German crowdinvesting-platforms disclose?
Mäschle, Oliver - 2012
The disclosure requirements for firms issuing equity on German crowdinvestingplatforms are quite lax at the moment. This paper states that this loose requirement policy is not optimal in the presence of competition among platforms. First, a simple three-staged theoretical model is derived to...
Persistent link: https://www.econbiz.de/10009564241
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Reputation and certification in online shops
Hackl, Franz; Kügler, Agnes; Winter-Ebmer, Rudolf - 2011
We investigate the impact of self-organized reputation versus certification by an independent institution on demand for online shops. Using data from a large Austrian price comparison site, we show that quality seals issued by a credible and independent institution increase demand more than...
Persistent link: https://www.econbiz.de/10009685475
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Online Product Reviews : Is a Finer-Grained Rating Scheme Superior to a Coarser One?
Tunc, Murat M - 2019
Product review platforms in online marketplaces differ with respect to the granularity of product quality information they provide. While some platforms provide a coarse single overall rating for product quality (also referred to as single-dimensional rating scheme), others provide a more...
Persistent link: https://www.econbiz.de/10012900706
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Financial Returns to Firms’ Communication Actions on Firm-Initiated Social Media : Evidence from Facebook Business Pages
Chung, Sunghun - 2019
The primary goal of this study is to investigate the financial returns to firms' communication actions on a firm-initiated social media platform by focusing on Facebook Business pages. To this end, we conceptualize and quantify two types of firms' communication actions on social media: posts and...
Persistent link: https://www.econbiz.de/10012904859
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Fake News in Social Media : A Supply and Demand Approach
Cisternas, Gonzalo - 2020
We introduce a model of a platform in which users encounter news of unknown veracity. Users vary in their propensity to share news and can learn the veracity of news at a cost. In turn, the production of fake news is both more sensitive to sharing rates and cheaper than its truthful counterpart....
Persistent link: https://www.econbiz.de/10012822533