//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Conceptualizing content market...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social web
Delphi
184
Delphi technique
65
Delphi-Methode
65
Internet marketing
53
Online-Marketing
53
Social Web
47
content marketing
47
Consumer behaviour
30
Konsumentenverhalten
30
Beziehungsmarketing
29
Brand management
29
Markenführung
29
Relationship marketing
29
Content marketing
25
Content Management
20
Content Marketing
20
Content management
20
Marketing management
19
Marketingmanagement
19
Marketing
16
Social media
15
Lieferkette
13
Supply chain
13
digital marketing
12
Innovation
11
Fuzzy sets
10
Fuzzy-Set-Theorie
10
social media
10
AHP approach
9
AHP-Verfahren
9
Brand
9
Brand image
9
Customer integration
9
Kundenintegration
9
Markenartikel
9
Markenimage
9
Multi-criteria analysis
9
Multikriterielle Entscheidungsanalyse
9
Sustainable development
9
more ...
less ...
Online availability
All
Undetermined
37
Free
6
Type of publication
All
Article
44
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
44
Aufsatz in Zeitschrift
44
Aufsatzsammlung
1
Collection of articles written by one author
1
Hochschulschrift
1
Sammlung
1
Language
All
English
47
Author
All
Castillo-Abdul, Bárbara
2
Chan-Olmsted, Sylvia M.
2
Grohs, Reinhard
2
Karjaluoto, Heikki
2
Mero, Joel
2
Noor Akma Mohd Salleh
2
Pachucki, Christoph
2
Scholl-Grissemann, Ursula
2
Zalfa Laili Hamzah
2
Alfara, Alia'a Ibrahim
1
Asiati, Diah Isnaini
1
Barandas, Hortensia
1
Bazi, Saleh
1
Benabdelouahed, Redouane
1
Berbegal-Mirabent, Jasmina
1
Calder, Bobby J.
1
Castelló-Martínez, Araceli
1
Cañabate, Antonio
1
Chigada, Joel Mugove
1
Chintalapati, Srikrishna
1
Choi, Yoon-Jin
1
Civila, Sabina
1
Corporan, Juan
1
Creevey, Dean
1
Dakouan, Chouaib
1
De Cicco, Roberta
1
Dens, Nathalie
1
Evans, Geraint
1
Filieri, Raffaele
1
Fischer, Thomas
1
Ghoshal, Nandini Das
1
Gorton, Matthew
1
Granfield, Matt
1
Gunarto, Muji
1
Hennig-Thurau, Thorsten
1
Hirschfelder, Benedikt
1
Hodges, Brady T.
1
Hughes, Christian
1
Iacobucci, Serena
1
Jansen, Bernard J.
1
more ...
less ...
Institution
All
Edward Elgar Publishing
1
Universität Bremen
1
Published in...
All
International journal of internet marketing and advertising : IJIMA
5
Journal of business research : JBR
3
Corporate communications : an international journal
2
Expert journal of marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Corporate governance : international journal of business in society
1
Electronic commerce research
1
European journal of marketing
1
European management journal
1
Information technology & tourism
1
International journal of Islamic marketing and branding
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of market research
1
International journal of public sector performance management : IJPSPM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of destination marketing & management
1
Journal of digital banking
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of global marketing
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing and consumer behaviour in emerging markets
1
Journal of marketing for higher education
1
Journal of media business studies
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
MENA Journal of Cross-Cultural Management
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
1
The journal of management development
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
more ...
less ...
Source
All
ECONIS (ZBW)
47
Showing
1
-
10
of
47
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Content marketing strategy of branded YouTube channels
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
Saved in:
2
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
3
Branded content experience in social media settings : a consumer culture theory perspective
Muhammad Waqas
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 225-240
Persistent link: https://www.econbiz.de/10013170671
Saved in:
4
Exploring the issues for the success of multichannel network businesses in Korea
Choi, Yoon-Jin
;
Kim, Hee-Woong
- In:
Journal of global information management : an official …
28
(
2020
)
2
,
pp. 90-110
Persistent link: https://www.econbiz.de/10012304202
Saved in:
5
A typology of customer experience with social media branded content : a netnographic study
Waqas, Muhammad
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 184-213
Persistent link: https://www.econbiz.de/10012252819
Saved in:
6
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
7
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
8
Enhancing social media branded content effectiveness : strategies via telepresence and social presence
Liu, Guanrong
;
Lei, Soey Sut Ieng
;
Law, Chun Hung Roberts
- In:
Information technology & tourism
24
(
2022
)
2
,
pp. 245-263
Persistent link: https://www.econbiz.de/10013433712
Saved in:
9
Social media fostering happiness management : three luxury brands case study on Instagram
Castillo-Abdul, Bárbara
;
Pérez-Escoda, Ana
;
Civila, Sabina
- In:
Corporate governance : international journal of …
22
(
2022
)
3
,
pp. 491-505
Persistent link: https://www.econbiz.de/10013369190
Saved in:
10
Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
Romero-Rodriguez, Luis M.
;
Castillo-Abdul, Bárbara
- In:
The journal of management development
42
(
2023
)
6
,
pp. 425-435
Persistent link: https://www.econbiz.de/10014332115
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->