The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Year of publication: |
2018
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Authors: | Somerfield, Kardi ; Mortimer, Kathleen ; Evans, Geraint |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 12.2018, 4, p. 340-357
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Subject: | social media | branded content | community management | user-generated content | UGC | images | engagement | retweet | platform | Twitter | Facebook | Instagram | Social Web | Social web | Markenführung | Brand management | Online-Marketing | Internet marketing | Markenimage | Brand image | Kundenintegration | Customer integration | Virales Marketing | Viral marketing | Web 2.0-Technologien | Web 2.0 technologies | Content Management | Content management |
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