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Factors affecting stickiness and word of mouth in mobile applications

Kim, Seeun; Baek, Tae Hyun; Kim, Youn-Kyung; Yoo, Kyunga - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 177-192

Persistent link: https://www.econbiz.de/10011567072

Pride and gratitude : egoistic versus altruistic appeals in social media advertising

Baek, Tae Hyun; Yoon, Sukki - In: Journal of business research : JBR 142 (2022), pp. 499-511

Persistent link: https://www.econbiz.de/10013168410

Augment yourself through virtual mirror : the impact of self-viewing and narcissism on consumer responses

Baek, Tae Hyun; Yoo, Chan Yun; Yoon, Sukki - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 421-439

Persistent link: https://www.econbiz.de/10011882002

Digital advertising in the age of generative AI

Baek, Tae Hyun - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 249-251

Persistent link: https://www.econbiz.de/10014454748

Let's play with emojis! : how to make emojis more effective in social media advertising using promocodes and temporal orientation

Huang, Xiao; Kader, Mohammad Shahidul; Kim, Seeun - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 665-682

Persistent link: https://www.econbiz.de/10013536273

Unpacking the relationship between social media marketing and brand equity : the mediating role of consumers' benefits and experience

Zollo, Lamberto; Filieri, Raffaele; Rialti, Riccardo; … - In: Journal of business research : JBR 117 (2020), pp. 256-267

Persistent link: https://www.econbiz.de/10012285993

Matching luxury brand appeals with attitude functions on social media across cultures

Choi, Yung Kyun; Seo, Yuri; Wagner, Udo; Yoon, Sukki - In: Journal of business research : JBR 117 (2020), pp. 520-528

Persistent link: https://www.econbiz.de/10012287957

Narrative transportation and paratextual features of social media in viral advertising

Seo, Yuri; Li, Xiaozhu; Choi, Yung Kyun; Yoon, Sukki - In: Journal of advertising : official publication of the … 47 (2018) 1, pp. 83-95

Persistent link: https://www.econbiz.de/10011848783

The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry

Kim, Kacy K.; Yoon, Sukki; Choi, Yung Kyun - In: International journal of advertising : the review of … 38 (2019) 3, pp. 471-488

Persistent link: https://www.econbiz.de/10012200272

Matching Luxury Brand Appeals with Attitude Functions on Social Media Across Cultures

Choi, Yung Kyun; Seo, Yuri; Wagner, Udo M.; Yoon, Sukki - 2021

This study synthesizes previous research on psychological distance, functional theories of attitudes, and cultural contexts of communication to develop a novel perspective regarding how contemporary consumers evaluate luxury advertising on social media. Three empirical studies conducted in...

Persistent link: https://www.econbiz.de/10013312014