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From books to blogs : the digitalization journey of a contentpreneur

Mostafa, Hend; Apaydin, Marina; Gold, Shaun; Hammoda, Basel - In: Contemporary entrepreneurship : global perspectives and …, (pp. 9-18). 2024

Persistent link: https://www.econbiz.de/10014537230

Levels of Facebook use : evidence from Egypt

Mahrous, Abeer A.; Hussein, Rania S. - In: International journal of management and marketing … 5 (2012) 3, pp. 43-55

Persistent link: https://www.econbiz.de/10009665481

Levels of Facebook Use : Evidence from Egypt

Mahrous, Abeer A. - 2013

This study aims to explore the factors which discriminate between the use at different levels of the social media in Egypt. Facebook will be the focused of this research, as a particular application of the social media. The study will divide Facebook users on the basis of three groups of...

Persistent link: https://www.econbiz.de/10013089903

Social media continuation intention : a contrarian analysis

Hussein, Rania S.; Hassan, Salah S.; Ashley, David - In: Journal of marketing theory and practice : JMTP 29 (2021) 2, pp. 175-188

Persistent link: https://www.econbiz.de/10012515115

Users' engagement on Facebook : a cluster analysis

Hussein, Rania S.; Mahrous, Abeer A. - In: International journal of business and emerging markets … 8 (2016) 4, pp. 426-445

Persistent link: https://www.econbiz.de/10011644985

Antecedents of level of social media use : exploring the mediating effect of usefulness, attitude and satisfaction

Hussein, Rania S.; Mohamed, Hassan; Kais, Amr - In: Journal of marketing communications 28 (2022) 7, pp. 703-724

Persistent link: https://www.econbiz.de/10013493039