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Consumer behaviour
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Italian journal of marketing : ITJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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A methodological framework to assess social media strategies of event and destination management organizations
Pino, Giovanni
;
Peluso, Alessandro M.
;
Del Vecchio, Pasquale
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10012176603
Saved in:
2
Compensatory word of mouth : advice as a device to restore control
Peluso, Alessandro M.
;
Bonezzi, Andrea
;
De Angelis, Matteo
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 499-515
Persistent link: https://www.econbiz.de/10011734911
Saved in:
3
Does popularity in social networks influence purchasing and lifestyle decisions? : the meaning of online friendship
Amatulli, Cesare
;
Guido, Gianluigi
;
Barbarito, Claudia …
- In:
Journal of media business studies
11
(
2014
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010426161
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4
How COVID-19 impacted cultural consumption : an explorative analysis of Gen Z's digital museum experiences
Bonel, Elena
;
Capestro, Mauro
;
Di Maria, Eleonora
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10014330892
Saved in:
5
Reacting to the COVID-19 pandemic through digital connectivity with customers : the Italian experience
Bettiol, Marco
;
Capestro, Mauro
;
Di Maria, Eleonora
; …
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
4
,
pp. 305-330
Persistent link: https://www.econbiz.de/10012662336
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