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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Scott, David Meerman - 2011 - 3. ed.
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious … the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of … introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional …
Persistent link: https://www.econbiz.de/10009313307
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
Scott, David Meerman - 2013 - 4. ed.; completely rev. and updated
Persistent link: https://www.econbiz.de/10009789114
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Die neuen Marketing- und PR-Regeln im Web 2.0 : wie Sie im Social Web News Releases, Blogs, Podcasting und virales Marketing nutzen, um Ihre Kunden zu erreichen
Scott, David Meerman - 2010 - 2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008655885
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Social-Media-Management : wie Marketing und PR Social-Media-tauglich werden
Beilharz, Felix - 2012 - 1. Aufl.
Das Buch will das Rüstzeug für den Social Media-Manager liefern, also den PR- und Marketing-Fachmann in Zeiten von …
Persistent link: https://www.econbiz.de/10009684358
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Managing public relations and brand image through social media
Singh, Anurag (ed.); Duhan, Punita (ed.) - 2016
"This book provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds by providing an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to...
Persistent link: https://www.econbiz.de/10011728536
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Social Media als Rekrutierungsinstrument im Hochschulmarketing : eine theoretische und empirische Forschung
Thater, Jessica - 2013
Persistent link: https://www.econbiz.de/10013430873
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Marketing 2.0 : neue Strategien, Chancen und Risiken der digitalen Mundpropaganda
Hämmerlein, Moritz - 2009
Persistent link: https://www.econbiz.de/10014005583
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Communicating corporate social responsibility in the digital era
Lindgreen, Adam (ed.); Vanhamme, Joëlle (ed.);  … - 2018
Challenges and opportunities for communicating corporate social responsibility through digital platforms -- Corporate social responsibility engagement via social media : in theory and practice / Sarah Glozer and Sally Hibbert -- Unlocking corporate social responsibility communication through...
Persistent link: https://www.econbiz.de/10013179961