Managing public relations and brand image through social media

Anurag Singh (Banaras Hindu University, India), Punita Duhan (Meera Bai Institute of Technology, India), editor

"This book provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds by providing an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization's visibility and reputation"--Provided by publisher.

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Year of publication:	[2016]
Other Persons:	Singh, Anurag (ed.) ; Duhan, Punita (ed.)
Publisher:	Hershey, Pennsylvania : IGI Global
Subject:	Social Web \| Social web \| Öffentlichkeitsarbeit \| Public relations \| Markenimage \| Brand image \| Markenführung \| Brand management \| Markenpolitik \| Marketing \| Social Media

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Extent:	1 Online-Ressource (353 Seiten)
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index Restricted to subscribers or individual electronic text purchasers Mode of access: World Wide Web How public relations practitioners perceive social media platforms?: a media richness perspective / Ana Isabel Gonzalez Michel, Thomas E. Ruggiero, Kenneth C. C. Yang -- Managing negative publicity on social media: getting back on track / Himadri Barman -- Managing corporate reputation through social media / Asha Kaul, Avani Desai -- Concept and importance of online reputation management / Vinod Kumar Singh, Naman Sharma -- Role of social media in brand promotion: an international marketing perspective / Kijpokin Kasemsap -- Country brand management: assessing the role of social media in creating the image of Marca España (Spain Brand) / Neus Soler-Labajos, Ana Isabel Jiménez-Zarco -- Role of consumer engagement and swarm intelligence in management of a brand at social media / Rajshree Singh -- Social CRM: the role of social media in managing customer relations / Neus Soler-Labajos, Ana Isabel Jiménez-Zarco -- Company-customer interaction via social media: contributions to the marketing mix / Manel Hamouda -- Virtual atmosphere, emotions, attitudes and real use: when "love is in the air" in a virtual community / António C. Moreira, Mariana Mira Ferreira, Pedro Macedo -- Antecedents and consequences of adopting social networking technologies for knowledge sharing in small firms / Pedro Soto-Acosta, Simona Popa -- We need to look cute! but is it really effective?: the adoption of culture in Twitter by a Japanese CVS / Caroline S.L. Tan -- Social media and business: in search of missing links / Saurabh Gupta, Anurag Singh, Punita Duhan -- eWOM marketing in hospitality industry / Saurabh Kumar Dixit -- Interplay of attitude, satisfaction and purchase intentions: a study of Indian youth in online shopping / Rajeev Kumar Malik, Priyanka, Sujit Kumar Dubey Also available in print.
ISBN:	978-1-5225-0333-0 ; 978-1-5225-0332-3 ; 1-5225-0332-3
Other identifiers:	10.4018/978-1-5225-0332-3 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011728536