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Social web
Consumer behaviour
82,320
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79,839
Theorie
10,322
Theory
10,116
Relationship marketing
8,911
Beziehungsmarketing
8,878
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8,400
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7,575
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7,476
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7,436
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6,643
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6,603
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5,599
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5,575
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5,475
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5,464
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5,441
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5,230
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4,745
Social Web
4,723
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4,435
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4,425
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4,358
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4,312
Brand
4,270
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4,260
Germany
4,221
Einzelhandel
4,136
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4,101
Electronic Commerce
3,608
Werbewirkung
3,592
Verbraucherverhalten
3,579
Advertising effects
3,554
E-commerce
3,503
technology
3,392
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3,355
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3,182
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Filieri, Raffaele
19
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14
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
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14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Rita, Paulo
11
Casaló, Luis V.
10
Law, Chun Hung Roberts
10
Ranfagni, Silvia
10
Füller, Johann
9
Harrigan, Paul
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Ko, Eunju
8
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8
Ozuem, Wilson
8
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8
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8
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8
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8
Conduit, Jodie
7
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7
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7
Kumar, Vikas
7
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7
Martinez, Luis F.
7
Pittman, Matthew
7
Rahman, Zillur
7
Rana, Nripendra P.
7
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7
Thaichon, Park
7
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Books on Demand GmbH <Norderstedt>
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1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
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1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
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1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
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Peter Lang GmbH
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RWTH Aachen
1
Springer International Publishing
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Technische Universität Dresden
1
Trinity College Dublin / Department of Economics
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Journal of business research : JBR
215
Journal of retailing and consumer services
171
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Technological forecasting & social change : an international journal
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
Psychology & marketing
41
International journal of electronic marketing and retailing : IJEMR
40
International journal of consumer studies
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Cogent business & management
33
Marketing intelligence & planning
33
Information systems research : ISR
31
International journal of technology marketing : IJTMkt
31
Journal of marketing management : MM
31
Electronic commerce research
30
Journal of marketing
30
International journal of hospitality management
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
28
International journal of business information systems : IJBIS
27
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
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ECONIS (ZBW)
4,721
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1
Consuming digital technologies and making home
Venkatraman, Meera
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2626-2633
Persistent link: https://www.econbiz.de/10010233756
Saved in:
2
Influence of social media on motivations for visiting a destination and image formation
Llodrá-Riera, Isabel
;
Jiménez-Zarco, Ana Isabel
; …
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
4
,
pp. 413-430
Persistent link: https://www.econbiz.de/10011478556
Saved in:
3
Vulnerable consumer engagement : how corporate social media can facilitate the replenishment of depleted resources
Fletcher-Brown, Judith
;
Turnbull, Sarah
;
Viglia, Giampaolo
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 518-529
Persistent link: https://www.econbiz.de/10012591062
Saved in:
4
An empirical study on geotagging
technology
adoption among the social networking sites (SNSs) users : the moderating effect of geotagg's use frequency
Haque, Md. Ziaul
;
Qian, Aimin
;
Amin, Muhammad
;
Islam, Tania
- In:
Journal of information & knowledge management : JIKM
19
(
2020
)
3
,
pp. 2050018-1-2050018-33
Persistent link: https://www.econbiz.de/10012321632
Saved in:
5
Online technologies and sports : a new era for sponsorship
Koronios, Konstantinos
;
Dimitropoulos, Panagiotis
; …
- In:
The journal of high technology management research
31
(
2020
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012253886
Saved in:
6
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
7
Role of electronic word of mouth on purchase intention
Aslam, Wajeeha
;
Farhat, Kashif
;
Arif, Imtiaz
- In:
International journal of business information systems : …
30
(
2019
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
Saved in:
8
The dark side of consumer life in the age of virtual and mobile
technology
Zolfagharian, Mohammadali
;
Yazdanparast, Atefeh
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1304-1335
Persistent link: https://www.econbiz.de/10011850386
Saved in:
9
Full disclosure : how smartphones enhance consumer self-disclosure
Melumad, Shiri
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 28-45
Persistent link: https://www.econbiz.de/10012214892
Saved in:
10
Engaging consumers on social media : empirical evidence from the communications analysis of a CSR oriented company
Tuan, Annamaria
;
Moretti, Andrea
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 180-205
Persistent link: https://www.econbiz.de/10011746024
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