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Consumers' knowledge about pro...
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Social web
Consumer behaviour
83,505
Konsumentenverhalten
81,055
Experiment
44,244
Theorie
24,514
Theory
24,150
Knowledge management
23,750
Wissensmanagement
23,020
Knowledge transfer
20,610
Wissenstransfer
20,511
Knowledge
9,989
Relationship marketing
9,533
Beziehungsmarketing
9,503
Wissen
9,269
Innovation
8,580
USA
8,435
United States
8,101
Brand management
7,824
Markenführung
7,782
Brand image
7,174
Deutschland
7,159
Markenimage
7,131
Spieltheorie
6,906
Game theory
6,757
Germany
6,652
Social Web
5,951
Customer satisfaction
5,877
Online-Handel
5,750
Online retailing
5,739
Kundenzufriedenheit
5,708
Online-Marketing
4,718
Internet marketing
4,703
Service quality
4,675
Dienstleistungsqualität
4,630
Vertrauen
4,562
Confidence
4,516
Brand
4,422
Innovationsmanagement
4,415
Markenartikel
4,412
Einzelhandel
4,309
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3,258
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1,054
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4,983
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964
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4,478
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4,478
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499
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133
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71
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15
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7
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5,731
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222
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1
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
15
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Rita, Paulo
12
Füller, Johann
11
Gázquez-Abad, Juan Carlos
11
Law, Chun Hung Roberts
11
Stephen, Andrew T.
11
Casaló, Luis V.
10
Qiu, Liangfei
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
Bigné Alcañiz, J. Enrique
9
Faraj, Samer
9
Hajli, Nick
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Usman, Osly
9
Akram, Umair
8
Bilgihan, Anil
8
Harrigan, Paul
8
Hong, Yili
8
Ko, Eunju
8
Liu, Yang
8
Luo, Xueming
8
Ozuem, Wilson
8
Rana, Nripendra P.
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Tochtermann, Klaus
8
Vrontis, Demetris
8
Wallace, Elaine
8
Balakrishnan, Janarthanan
7
Bapna, Ravi
7
Conduit, Jodie
7
Gu, Bin
7
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IGI Global
16
Springer Fachmedien Wiesbaden
13
American Marketing Association
3
Friedrich-Schiller-Universität Jena
3
National Bureau of Economic Research
3
Universität Mannheim
3
BITKOM Servicegesellschaft
2
De Gruyter Oldenbourg
2
I-MEDIA <2007, Graz>
2
I-SEMANTICS <2007, Graz>
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
TRIPLE-I <2007, Graz>
2
Technische Universität Braunschweig
2
Technische Universität Dresden
2
epubli GmbH
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Christian-Albrechts-Universität zu Kiel
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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Published in...
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Journal of business research : JBR
237
Journal of retailing and consumer services
173
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
95
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Technological forecasting & social change : an international journal
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
The journal of product & brand management
56
Information systems research : ISR
50
Journal of knowledge management
49
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
48
Journal of marketing communications
48
Journal of internet commerce
47
Journal of management information systems : JMIS
47
Psychology & marketing
45
International journal of electronic marketing and retailing : IJEMR
43
Electronic commerce research
41
International journal of consumer studies
39
The journal of brand management : an international journal
39
International journal of business information systems : IJBIS
38
International journal of hospitality management
38
Journal of electronic commerce research : JECR
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Cogent business & management
36
International journal of technology marketing : IJTMkt
34
Journal of marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Marketing intelligence & planning
33
Tourism management : research, policies, practice
33
Journal of marketing management : MM
32
Journal of travel and tourism marketing
32
International journal of electronic commerce : IJEC
31
Young consumers : insight and ideas for responsible marketers
29
Management information systems : mis quarterly
28
Asia Pacific journal of marketing and logistics
27
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Journal of fashion marketing and management
26
Journal of organizational computing and electronic commerce
26
Journal of hospitality marketing & management
25
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Source
All
ECONIS (ZBW)
5,947
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1
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of
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date (newest first)
date (oldest first)
1
Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific
knowledge
Luo, Lan
;
Toubia, Olivier
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 100-114
Persistent link: https://www.econbiz.de/10011372418
Saved in:
2
The central role of engagement in online communities
Ray, Soumya
;
Kim, Sung S.
;
Morris, James G.
- In:
Information systems research : ISR
25
(
2014
)
3
,
pp. 528-546
Persistent link: https://www.econbiz.de/10010469113
Saved in:
3
A model for consumer
knowledge
contribution behavior : the roles of host firm management practices, technology effectiveness, and social capital
Liu, Haixin
;
Zhang, Jing
;
Liu, Renjing
;
Li, Guiquan
- In:
Information technology and management
15
(
2014
)
4
,
pp. 255-270
Persistent link: https://www.econbiz.de/10010439228
Saved in:
4
The advent of customer experiential
knowledge
management approach (CEKM) : the integration of offline & online experiential
knowledge
Jaziri-Bouagina, Dhouha
- In:
Journal of business research : JBR
94
(
2019
),
pp. 241-256
Persistent link: https://www.econbiz.de/10011947403
Saved in:
5
Effect of linguistic disfluency on consumer satisfaction : evidence from an online
knowledge
payment platform
Zhang, Jin
;
Li, Xinrui
;
Zhang, Jilong
;
Wang, Liye
- In:
Information & management : the internat. journal of …
60
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013534499
Saved in:
6
I share, therefore I know? : sharing online content : even without reading it : inflates subjective
knowledge
Ward, Adrian F.
;
Zheng, Jianqing (Frank)
;
Broniarczyk, …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
3
,
pp. 469-488
Persistent link: https://www.econbiz.de/10014329093
Saved in:
7
The novice nose knows : how olfactory
knowledge
shapes evaluation confidence
Meng, Hua
;
Zamudio, César
;
Grigsby, Jamie L.
- In:
International journal of market research
65
(
2023
)
4
,
pp. 448-465
Persistent link: https://www.econbiz.de/10014322089
Saved in:
8
The role of perceived
knowledge
on key brand community constructs of trust, involvement and engagement
Haverila, Matti
;
Haverila, Kai Christian
;
McLaughlin, …
- In:
Management research review
47
(
2024
)
10
,
pp. 1626-1653
Persistent link: https://www.econbiz.de/10015065531
Saved in:
9
Externalities in
knowledge
production : evidence from a randomized field
experiment
Hinnosaar, Marit
;
Hinnosaar, Toomas
;
Kummer, Michael E.
; …
-
2019
discourage future contributions? To assess this, we use a randomized field
experiment
which added content to some pages in …
Persistent link: https://www.econbiz.de/10011983935
Saved in:
10
Knowledge
seeking and anonymity in digital work settings
Mickeler, Maren
;
Khashabi, Pooyan
;
Kleine, Marco
; …
- In:
Strategic management journal
44
(
2023
)
10
,
pp. 2413-2442
Persistent link: https://www.econbiz.de/10014342172
Saved in:
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