Crowdfunding is an emerging model of finance whereby backers gather online to fund projects, event, causes or events. Online consumption communities OCC play an important role in removing temporal and spatial boundaries by allowing consumers to convene online over a shared consumption interest....

Entrepreneurs are increasingly focusing on understanding and managing their social media strategies to optimize crowdfunding campaign to succeed. While much of the current crowdfunding literature focus on the roles of social media engagements on funding performance of crowdfunded projects, in...