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A methodological framework to assess social media strategies of event and destination management organizations
Pino, Giovanni; Peluso, Alessandro M.; Del Vecchio, Pasquale - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 189-216
Persistent link: https://www.econbiz.de/10012176603
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Does popularity in social networks influence purchasing and lifestyle decisions? : the meaning of online friendship
Amatulli, Cesare; Guido, Gianluigi; Barbarito, Claudia … - In: Journal of media business studies 11 (2014) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10010426161
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The future of online marketing strategies and digital tools : new challenges and contributions to RACE framework
Sestino, Andrea; Prete, Maria Irene; Piper, Luigi; … - In: International journal of electronic trade 1 (2023) 1, pp. 4-27
Persistent link: https://www.econbiz.de/10015060696
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The role of visual cues in eWOM on consumers’ behavioral intention and decisions
Filieri, Raffaele; Lin, Zhibin; Pino, Giovanni; … - In: Journal of business research : JBR 135 (2021), pp. 663-675
Persistent link: https://www.econbiz.de/10012647992
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Social comparison orientation and frequency : a study on international travel bloggers
Mariani, Marcello M.; Styvén, Maria; Nataraajan, Rajan - In: Journal of business research : JBR 123 (2021), pp. 232-240
Persistent link: https://www.econbiz.de/10012430494