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Online impulse buying of organic food : a moderated (website personality) mediation (social appeal) process

Tariq, Anum; Wang, Changfeng; Tanveer, Yasir; Akram, Umair - In: International journal of information systems and change … 11 (2019) 1, pp. 3-24

Persistent link: https://www.econbiz.de/10012140216

The effect of social media marketing on consumers' purchase intention of organic food : the role of perceived value, trust and social identity

Bee Lian Song; Liew, Chee Yoong; Muthaloo Subramaniam; … - In: International journal of electronic marketing and … 15 (2024) 5, pp. 519-540

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Where do you sell your products online? : a seller perspective on online shopping platforms

Lee, Saerom; Ryu, Min Ho; Lee, Sang Yup; Kwak, Dong-Heon - 2018

With the rapid development of information and communication technologies, various online shopping platforms have emerged. To understand the success of platform strategies, it is important to verify the features that are important to attract sellers. To estimate the economic value of free...

Persistent link: https://www.econbiz.de/10012004979

Social media, customer relationship management, and consumers' organic food purchase behavior

Chronis, Evelyn; Lu, Qiang; Miller, Rohan - In: Strategic customer relationship management in the age …, (pp. 198-215). 2015

Persistent link: https://www.econbiz.de/10011399231

Value evaluation of customer experience using consumer generated content

Iyanna, Shilpa; Bosangit, Carmela; Mohd-Any, Amrul Asraf - In: International journal of management and marketing … 5 (2012) 2, pp. 89-102

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Conjoint analysis for social media marketing experimentation : choice, utility estimates and preference ranking

Menon, R. G. Vishnu; Valdimar Sigurdsson - In: Managerial and decision economics : MDE ; the … 37 (2016) 4/5, pp. 345-359

Persistent link: https://www.econbiz.de/10011586815

Accounting for word-of-mouth effects in preference-based market forecasts

Pescher, Christian; Spann, Martin - In: Journal of forecasting 33 (2014) 2, pp. 95-107

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What influences choice of business-to-business connectivity platforms?

Penttinen, Esko; Halme, Merja; Lyytinen, Kalle; … - In: International journal of electronic commerce : IJEC 22 (2018) 4, pp. 479-509

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From star rating to sentiment rating : using textual content of online reviews to develop more effective reputation systems for peer-to-peer accommodation platforms

Zolbanin, Hamed M.; Wynn, Donald - In: Journal of business analytics 6 (2023) 2, pp. 127-139

Persistent link: https://www.econbiz.de/10014251110

Virtuelle Öko-Communities : bessere Produktvermarktung durch Kundenbindung ; eine empirische Untersuchung am Beispiel Naturkost.de

Müller, Martin; Spiller, Achim; Engelken, Julia - In: Umweltwirtschaftsforum : uwf ; die … 13 (2005) 4, pp. 62-66

Persistent link: https://www.econbiz.de/10003232739

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