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Virtual world brand experience and its impact on real world purchasing behavior

Gabisch, Jason A. - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 18-32

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The effect of consumer motivations on purchase intention of online fashion : sharing platform

Won, Jessica; Kim, Bo-Young - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 6, pp. 197-207

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How e-WOM recommendations influence product consideration and quality of choice : a motivation to process information perspective

Gupta, Pranjal; Harris, Judy - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1041-1049

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Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention : a facebook perspective

Anderson, Kelley C.; Knight, Dee K.; Pookulangara, Sanjukta - In: Journal of retailing and consumer services 21 (2014) 5, pp. 773-779

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Brand engagement and purchase intention towards apparel goods : a study of Generation Z in social media scenario

Pant, Ravinder; Negi, Antriksha; Kishor, Nawal - In: International journal of management practice : IJMP 16 (2023) 3, pp. 319-342

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The impact of social media on consumer purchase intention on e-commerce platforms

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Konsumentenpsychologie

Spieß, Erika - 2013

Spiess umreisst grundlegende Erkenntnisse aus der allgemeinen, der Persönlichkeits- und der Sozialpsychologie und bezieht diese auf den Kontext des Konsumenten sowie den Prozess des Kaufens und Verkaufens. In Teil 2 werden dann neuere Aspekte der Konsumwelt und des Konsumentenverhaltens...