How e-WOM recommendations influence product consideration and quality of choice : a motivation to process information perspective
Year of publication: |
2010
|
---|---|
Authors: | Gupta, Pranjal ; Harris, Judy |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 9/10, p. 1041-1049
|
Subject: | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | USA | United States | Kaufmotiv | Consumer motivation | Social Web | Social web | Virales Marketing | Viral marketing |
-
Consumers' rules of engagement in online information exchanges
Poddar, Amit, (2009)
-
Filieri, Raffaele, (2014)
-
Did you tell me the truth? : the influence of online community on eWOM
Yang, Jun, (2012)
- More ...
-
Harris, Judy, (2008)
-
Harris, Judy, (2008)
-
Gupta, Pranjal, (2010)
- More ...