Narrow search
Showing 1 - 10 of 5,806
Cover Image
Exploring the use of emotional sentiment to understanding market response to unexpected corporate pivots
Cioroianu, Iulia; Corbet, Shaen; Hou, Yang; Hu, Yang; … - In: Research in international business and finance 70 (2024) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10015053323
Cover Image
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J. - In: International journal of economics and business research 17 (2019) 3, pp. 243-261
Persistent link: https://www.econbiz.de/10012021617
Cover Image
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan; Chen, Anran; Su, Chenting - In: Electronic commerce research 16 (2016) 2, pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Cover Image
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.; Bilgihan, Anil; Nusair, Khaldoon; … - In: Tourism management : research, policies, practice 57 (2016), pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Cover Image
Creating brand equity when using travel-related online social network web sites
Barreda, Albert - In: Journal of vacation marketing : an international journal 20 (2014) 4, pp. 365-379
Persistent link: https://www.econbiz.de/10010421435
Cover Image
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Cover Image
The impact of social media marketing on purchase intention in a transition economy : the mediating role of brand awareness and brand engagement
Emini, Adelina; Zeqiri, Jusuf - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 256-266
The study aimed to investigate the impact of social media marketing on purchase intention among consumers in Kosovo as a transition economy. The survey research has been conducted with a sample of 334 respondents in Kosovo, using an online survey tool for response collection. Structural equation...
Persistent link: https://www.econbiz.de/10013170486
Cover Image
The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness
Rajat Subhra Chatterjee; Seduram, Linda; Tan Sin Kwang; … - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
Cover Image
Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander; Gautam, Omvir - In: International journal of internet marketing and … 15 (2021) 2, pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
Cover Image
The influence of social media marketing activities on consumer engagement and brand knowledge in the culinary business in Indonesia
Ningrum, Khoirina Kencana; Roostika, Ratna - 2021
Persistent link: https://www.econbiz.de/10012621197