The influence of social media marketing activities on consumer engagement and brand knowledge in the culinary business in Indonesia
Year of publication: |
2021
|
---|---|
Authors: | Ningrum, Khoirina Kencana ; Roostika, Ratna |
Subject: | social media marketing | consumer engagement | brand awareness | brand image | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Markenführung | Brand management | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Indonesien | Indonesia |
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