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Fanning the flames : understanding viral content after brand transgressions
Legocki, Kimberly V.; Walker, Kristen L.; Eilert, Meike - In: Journal of consumer marketing 39 (2022) 5, pp. 460-474
Persistent link: https://www.econbiz.de/10013399688
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Folklore as a frame for understanding UGC : pharma folklore from YouTube reflections on psychiatric drugs for depression
Yeh, Marie; Walker, Kristen L.; Legocki, Kimberly V.; … - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 15/16, pp. 1391-1416
Persistent link: https://www.econbiz.de/10014450063