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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
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What makes eWOM viral?
Sijoria, Charu
;
Mukherjee, Srabanti
;
Sengupta, Subhojit
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 287-306
Persistent link: https://www.econbiz.de/10011858792
Saved in:
2
How online travel reviews sources affect travelers' behavioral intentions? : analysis with source credibility theory
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
; …
- In:
Tourism planning & development
21
(
2024
)
3
,
pp. 299-329
Persistent link: https://www.econbiz.de/10014511676
Saved in:
3
Improving base-of-the-pyramid consumer welfare through mobile technology services
Pandey, Devansh
;
Mukherjee, Srabanti
;
Das, Gopal
; …
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 232-244
Persistent link: https://www.econbiz.de/10013407479
Saved in:
4
Winning BOP consumers’ vote using effective political marketing communications within their social networks
Sengupta, Subhojit
;
Mukherjee, Srabanti
;
Dattab, Biplab
; …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 882-907
Persistent link: https://www.econbiz.de/10014529131
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