What makes eWOM viral?
Year of publication: |
2017
|
---|---|
Authors: | Sijoria, Charu ; Mukherjee, Srabanti ; Sengupta, Subhojit |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 11.2017, 4, p. 287-306
|
Subject: | word of mouth | electronic word of mouth | factors | viral | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
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