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Social web
Strategy
4,404
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3,991
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3,988
strategy
2,461
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2,010
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1,575
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1,569
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1,238
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1,231
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1,228
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1,199
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1,109
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1,099
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1,042
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1,011
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938
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775
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764
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639
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624
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614
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577
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512
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456
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427
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404
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392
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Füller, Johann
11
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9
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8
Bilgram, Volker
7
Herstatt, Cornelius
6
Carlson, Jamie
5
Leimeister, Jan Marco
5
Nambisan, Satish
5
Shin, Hakseung
5
Albuquerque, Paulo
4
Bretschneider, Ulrich
4
Chatow, Udi
4
Cova, Bernard
4
Hollebeek, Linda D.
4
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4
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4
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4
Krcmar, Helmut
4
Lu, Yaobin
4
Matzler, Kurt
4
Perdue, Richard R.
4
Piller, Frank T.
4
Rahman, Mohammad M.
4
Rahman, Zillur
4
Soutar, Geoffrey N.
4
Benbya, Hind
3
Benmiled-Cherif, Héla
3
Berthon, Pierre R.
3
Brodie, Roderick J.
3
Büttgen, Marion
3
Chen, Kay-Yut
3
Constantinides, Efthymios
3
Dahl, Darren W.
3
Foroudi, Pantea
3
Fujita, Momoko
3
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3
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3
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3
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International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
Josef Eul Verlag GmbH
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Journal of business research : JBR
49
Journal of retailing and consumer services
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Technological forecasting & social change : an international journal
15
The journal of brand management : an international journal
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of strategic marketing
10
Marketing intelligence & planning
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of management information systems : JMIS
9
The journal of product & brand management
9
International journal of technology marketing : IJTMkt
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Psychology & marketing
8
The journal of product innovation management : an international publication of the Product Development & Management Association
7
The journal of services marketing
7
International journal of internet marketing and advertising : IJIMA
6
International journal of networking and virtual organisations : IJNVO
6
Journal of promotion management : innovations in planning and applied research
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of service management
6
Research policy : policy, management and economic studies of science, technology and innovation
6
Asia Pacific journal of marketing and logistics
5
Contemporary issues in social media marketing
5
Handbook of social media management : value chain and business models in changing media markets
5
Innovation: organization & management : IOM
5
International journal of hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of engineering and technology management : JET-M
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of hospitality and tourism insights
5
Journal of marketing management : MM
5
Journal of marketing theory and practice
5
Journal of service theory and practice : JSTP
5
Journal of travel and tourism marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing theory
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SpringerLink / Bücher
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
938
Showing
1
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10
of
938
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date (oldest first)
1
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
2
Exploring online customer engagement with hospitality products and its relationship with
involvement
, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
3
The role of customer brand engagement in the use of Instagram as a "shop window" for fashion-industry social commerce
Molina-Prados, Aida
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 495-515
Persistent link: https://www.econbiz.de/10013384541
Saved in:
4
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform
involvement
, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
5
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
6
Exploring the impact of social networking sites on running
involvement
, running behavior, and social life satisfaction
Mahan, Joseph E.
;
Seo, Won Jae
;
Jordan, Jeremy S.
; …
- In:
Sport management review
18
(
2015
)
2
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011333360
Saved in:
7
Snowball to avalnache : understanding the different predictors of the intention to propagate online marketing messages
Chiu, Hung-chang
;
Pant, Anurag
;
Hiesh, Yi-ching
;
Lee, Monle
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1255-1273
Persistent link: https://www.econbiz.de/10010414789
Saved in:
8
Strategies for successful personal branding of celebrities on social media platforms :
involvement
or information sharing?
Lo, Fang Yi
;
Peng, Jing-Xiang
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 320-330
Persistent link: https://www.econbiz.de/10012796104
Saved in:
9
Conceptualising
involvement
in fashion social media brand communities
Hernández-García, Ángel
;
Iglesias-Pradas, Santiago
- In:
European journal of international management : EJIM
17
(
2022
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10012798054
Saved in:
10
Using
involvement
to enhance employee engagement in IT firms : examining leadership initiatives in a key developing national context
Donnelly, Rory
- In:
New technology, work and employment
33
(
2018
)
2
,
pp. 187-201
Persistent link: https://www.econbiz.de/10011969359
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