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Social media for social change : a transformative consumer research perspective
Kozinets, Robert V.; Belz, Frank; McDonagh, Pierre - In: Transformative consumer research for personal and …, (pp. 205-223). 2012
Persistent link: https://www.econbiz.de/10009260775
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Consumers and community
Polonsky, Michael (contributor) - In: Environmental management and decision making for business, (pp. 75-86). 2005
Persistent link: https://www.econbiz.de/10003049948
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The dark side of social media : a consumer psychology perspective
Scheinbaum, Angeline Close (ed.) - 2018 - First edition.
, Scott A. Thompson -- Some unintended consequences for consumers -- Being yourself online : why facebook users display their …
Persistent link: https://www.econbiz.de/10013180035
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The dark side of social media : a consumer psychology perspective
Scheinbaum, Angeline Close (ed.) - 2018
, Scott A. Thompson -- Some unintended consequences for consumers -- Being yourself online : why facebook users display their …
Persistent link: https://www.econbiz.de/10011664082
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Protest politics in the marketplace : consumer activism in the corporate age
Heldman, Caroline - 2017
Introduction : publicizing the private sector -- A consumer revolution? : marketplace activism since the founding -- We are the 99% : contemporary consumer activism -- We are not a mascot : campaigns for social/economic justice -- 600,000 bosses telling me what to do : campaigns for the...
Persistent link: https://www.econbiz.de/10011603432
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Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian - 2016
Persistent link: https://www.econbiz.de/10011635359
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Die neue Macht der Konsumenten
Rommerskirchen, Jan (ed.) - 2020
Die Macht der Konsumenten - die Beschreibung einer Veränderung -- Das Phänomen aus ökonomischer Sicht -- Das Phänomen aus soziologischer Sicht -- Das Phänomen aus psychologischer Sicht -- Das Phänomen aus philosophischer Sicht,.
Persistent link: https://www.econbiz.de/10012402826
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Remembering the FCB grid : thinking, feeling, and involvement in the age of social media
Haley, Eric John; Pittman, Matthew - In: Journal of advertising 51 (2022) 3, pp. 323-335
Persistent link: https://www.econbiz.de/10013362315
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Konsumenteneinstellungen im Social Web : Neuartige Ansätze im internetbezogenen Kontext
Wagenführer, Daniel - 2012
Das (Social) Web stellt innovative Möglichkeiten bereit, Meinungen und Einstellungen frei von methodischen Verzerrungen auf der Basis freiwillig geäußerter Konsumentenstatements zu untersuchen. Anhand von neuartigen Verfahren wie etwa der Computerlinguistik untersucht Daniel Wagenführer...
Persistent link: https://www.econbiz.de/10013517222