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Consumer behaviour
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Nunan, Daniel
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Ekinci, Yuksel
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Di Domenico, Giandomenico
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Flavián Blanco, Carlos
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International journal of hospitality management
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Journal of public policy & marketing
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ECONIS (ZBW)
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1
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
2
Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.
;
Malthouse, Edward C.
;
Maslowska, Ewa
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
Saved in:
3
Fake news, social media and marketing : a systematic review
Di Domenico, Giandomenico
;
Sit, Jason Kokho
;
Ishizaka, …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 329-341
Persistent link: https://www.econbiz.de/10012493984
Saved in:
4
Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel
;
Sibai, Olivier
;
Schivinski, Bruno
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
Saved in:
5
Marketplaces of misinformation : a study of how vaccine misinformation is legitimized on social media
Di Domenico, Giandomenico
;
Nunan, Daniel
;
Pitardi, Valentina
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 319-335
Persistent link: https://www.econbiz.de/10013384449
Saved in:
6
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
7
Avoiding the dark side of positive online consumer reviews : enhancing reviews' usefulness for high risk-averse travelers
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1829-1835
Persistent link: https://www.econbiz.de/10011384129
Saved in:
8
Antecedents of travellers' electronic word-of-mouth communication
Liang, Silvia Wan-ju
;
Ekinci, Yuksel
;
Occhiocupo, Nicoletta
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 584-606
Persistent link: https://www.econbiz.de/10009776469
Saved in:
9
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
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