Antecedents of travellers' electronic word-of-mouth communication
Silvia Wan-Ju Liang; Yuksel Ekinci; Nicoletta Occhiocupo; Georgina Whyatt
| Year of publication: |
2013
|
|---|---|
| Authors: | Liang, Silvia Wan-ju ; Ekinci, Yuksel ; Occhiocupo, Nicoletta ; Whyatt, Georgina |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 5/6, p. 584-606
|
| Subject: | Social Web | Social web | Virales Marketing | Viral marketing | Motivation | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009776469