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Collective empowerment in online communities : conceptualization, scale refinement, and validation

Long Thang Van Nguyen; Conduit, Jodie; Lu, Vinh Nhat; … - In: Journal of marketing theory and practice : JMTP 28 (2020) 3, pp. 301-317

Persistent link: https://www.econbiz.de/10012483469

Creating, contributing and consuming behaviour : how rational and affective appeals in social media facilitate engagement

Dolan, Rebecca; Conduit, Jodie; Fahy, John - In: Contemporary issues in social media marketing, (pp. 102-116). 2018

Persistent link: https://www.econbiz.de/10011715076

Social media : communication strategies, engagement and future research directions

Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: International journal of wine business research : IJWBR 29 (2017) 1, pp. 2-19

Persistent link: https://www.econbiz.de/10011704087

Engagement in online communities : implications for consumer price perceptions

Long Thang Van Nguyen; Conduit, Jodie; Lu, Vinh Nhat; … - In: Journal of strategic marketing 24 (2016) 3/4, pp. 241-260

Persistent link: https://www.econbiz.de/10011591960

Social media engagement behaviour : a uses and gratifications perspective

Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: Journal of strategic marketing 24 (2016) 3/4, pp. 261-277

Persistent link: https://www.econbiz.de/10011591971

Engagement valence duality and spillover effects in online brand communities

Bowden, Jana; Conduit, Jodie; Hollebeek, Linda D.; … - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 877-897

Persistent link: https://www.econbiz.de/10011730673

The role of social capital in shaping consumer engagement within online brand communities

Bowden, Jana; Conduit, Jodie; Hollebeek, Linda D.; … - In: The handbook of communication engagement, (pp. 491-504). 2018

Persistent link: https://www.econbiz.de/10011871840

Member (co)creativity in open innovation communities

Laud, Gaurangi; Conduit, Jodie; Karpen, Ingo Oswald - In: European journal of marketing 57 (2023) 8, pp. 2021-2047

Persistent link: https://www.econbiz.de/10014342200

Social Media Engagement Behavior : A Framework for Engaging Customers Through Social Media Content

Dolan, Rebecca; Conduit, Jodie; Bentham, Catherine; … - 2022

Purpose – Organizations are investing heavily in social media yet have little understanding of the effects of social media content on user engagement. This study aims to determine the distinct effects of informational, entertaining, remunerative and relational content on the passive and active...

Persistent link: https://www.econbiz.de/10014084715

Virtual agents in the public service : examining citizens' value-in-use

Scutella, Maryanne; Plewa, Carolin; Reaiche, Carmen - In: Public management review 26 (2024) 1, pp. 73-88

Persistent link: https://www.econbiz.de/10014477368